BrightSign powers new Robinsons/John Lewis Dubai store signage Robinson & Co. Limited, a retail company which has department stores in Singapore and Malaysia, has opened a flagship department store in the Dubai Festival Centre Mall featuring an extensive networked digital signage installation based entirely on BrightSign players, and created by digital media specialist Digital Communication LLC (DigiComm). Dubai is the first Middle East location for Singapore-based Robinson & Co. The 200,000 sq. ft. store is the largest store in Dubai and includes a 15,000 sq. ft. concession from the British store John Lewis focused on homewares as well as an IKEA concession. The store promises customers access to over 500 fashion, beauty and homeware brands including over 100 that are exclusive

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