Case Study Manufacturer Ensures Retailer Compliance Through Store Audits Background & Client Objectives Compliance audits can be the glue that holds together successful partnerships between manufacturers and retailers, ensuring both parties meet their obligations and act in good faith. One electronics manufacturer came to TrendSource Trusted Insight seeking to understand how their products were positioned and promoted within stores outside their typical channel, and more importantly if this manner was consistent with the agreements they had in place with these retail partners. How do non-electronics retailers sell their products, do store reps recommend them, are they regularly in stock, and what kind of layout characterizes their displays? Additionally, are the partners

Join for free to read