Case Study

Brewing Up the Best Consumer Experience

Brewing Up the Best Consumer Experience

Pages 2 Pages

www.talend.com ©Talend 2018 · EN Anheuser-Busch InBev SA/NV (AB InBev) is a Belgian publicly traded transnational beverage and brewing company, with a heritage that dates back more than 600 years, spanning continents and generations. It is considered one of the largest fast-moving consumer goods (FMCG) companies in the world. AB InBev has a diverse portfolio of well over 500 beer brands, including Budweiser, Corona, Stella Artois, Beck’s, Hoegaarden and Leffe. Integrating systems and data from acquired companies When companies grow via external acquisitions, integrating the systems and data from acquired companies is always a challenge. For AB InBev, that challenge included a hybrid environment with both on-premises and cloud systems such as Salesforce, 15 SAP instances, 27

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