Case Study

Brewing Up Innovative Customer Experiences

Brewing Up Innovative Customer Experiences

Pages 6 Pages

Brewing Up Innovative Customer Experiences Bsquare develops key elements of Costa innovative “Marlow” self-serve espresso bar In 2011, Costa Coffee, a wholly owned subsidiary of Whitbread PLC and the world’s second largest coffee chain with more than 2,000 cafes in 30 countries, entered the coffee vending segment with the acquisition of Coffee Nation, the UK-based world leader in fresh bean- to-cup coffee vending. Post-acquisition rebranding

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