Vaccines CASE STUDY www.rw-3.com Breakthrough: Demonstrating ROI On Cultural TrainingThe Challenge Pfizer Vaccines noted a significant deficit in the number of vaccines administered in certain pockets of California where health care providers were predominantly owned and operated by foreign born and first generation Asian-Ameri- cans originating from China and Vietnam. The vaccine is an important component of the series of inoculations that newborns receive in addition to senior citizens, which protects against pneumococcal disease. Solution RW3 created a customized CultureWizard site blended with two facilitated workshops for sales and marketing reps. Pfizer Vaccines put out an RFP, which RW3 CultureWizard won to develop a unique learning experience for their sales and marketin

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