Case Study

The Value Of Cultural Training For Expatriates

The Value Of Cultural Training For Expatriates

Pages 3 Pages

CROSS-CULTURAL TRAINING The Value of Cultural Training for ExpatriatesThe Problem A senior executive from a premier U.S. roaster and retailer of whole bean and ground coffee was relocated from northwestern United States to Amsterdam, Netherlands for a two-year assignment. The senior executive was responsible for global development in Europe, the Middle East and Africa. To be successful in his new assignment and deliver on the company’s annual

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