Brand Collective Brand Collective Boosts Quality Sales Activities by 30% with Sell About the Company Brand Collective unites market-leading international and Australian lifestyle brands across apparel, footwear and accessories. The Challenge When Nikos Psaltopoulos joined Brand Collective as Head of Sales and Innovation, the team had no dedicated sales platform in place, so they were keeping their own records and providing ad hoc reports. This disjointed approach offered little clarity into sales drivers and activities across the organization. “I needed immediate insight into how we were supporting our prospects and customers and what we needed to work on to grow our business,” says Nikos. The Solution After looking into a few different cloud-based applications, Brand Collective made the d

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