1 Bradley University Institution Type: 4-year Private Institution Institution Size: 5,000 – 6,000 Undergraduate Students CHALLENGE: To raise funds for students, strengthen relationships with donors, and maintain business continuity across campus. Amidst COVID-19, Bradley University relied on its cloud-based fundraising and relationship management solution to raise funds from donors to aid affected students and hold its #BravesTakeCare annual day of giving as planned. With Blackbaud Raiser’s Edge NXTTM, the advancement team was able to engage donors, support gift officer activities, update donor information, process gifts, and track campaign activity as well as provide real-time reporting for leadership while working remotely. RESULTS: • Raised over $400,000 from

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