Nationwide Alumni Survey: Opportunities to Refine Existing Strategies and Grow Alumni Engagement Author: Mirko Widenhorn, Ed.D., Senior Director, Engagement Strategy ANTHOLOGY WHITE PAPER Opportunities to Refine Existing Strategies and Grow Alumni Engagement 2 Goals of This Study Building alumni and donor engagement continues to be a moving target with the effects of the pandemic as well as shifting expectations of graduates. To assist alumni engagement and fundraising professionals in developing and refining strategies, an alumni survey was released in June 2022. The survey was designed to identify changing communication preferences, including the type of content that is of most interest; to deepen the understanding of the types of programs that garner the highest interest, as

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