Borgione, a company with 50 years of tradition in providing educational materials, implemented SALESmanago’s marketing automation to streamline its eCommerce processes. By automating flows and using real-time data, Borgione improved customer experience while reducing manual efforts. The results included a 500% ROI, a 39% increase in last-click transactions, and an 8% sales growth within three months. Dynamic emails saw a 31% higher click-through rate and a 66% higher open rate compared to mass emails. Future opportunities include a Customer Preference Center and Prediction Analytics.

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