20 COMSOL NEWS 2017 While salespeople do not often think of simulation specialists as a resource to their sales cycle, a lot can be accomplished when we bring people from different departments together. Rick Beyerle is a senior scientist in the Innovation and Technology group at the Advanced Energy Technologies (AET) subsidiary of GrafTech. He has been collaborating with the sales teams to introduce simulation apps in the sales process of their carbon and graphite products. ? BUILDING TRUST TO WIN CUSTOMERS Rick and his associates use multiphysics simulation to examine the electrical, structural, and thermal performance of carbon and graphite, as well as for design and process optimization for several industrial applications. In collaborating with the sales tea

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