Affiliate partnerships were already a high-performing customer acquisition channel for leading Australian bookseller Booktopia when the team decided to experiment with more innovative partnership types. Booktopia’s overall partnership strategy is to enable more meaningful connections with new and existing customers, so a more diversified partner portfolio would give the brand the opportunity to connect with book-loving communities at scale. Booktopia had built an established network of partners after their successful first year on the impact.com platform which freed up the team’s time to work on creative new partner relationships and incentives. The brand is now focusing on recruiting more influencers and ambassadors to develop highly engaging content that would help build great

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