www.redeye.com THE CHALLENGE Bonmarché have a growing online presence and wanted to ensure growth in engagement and revenues from the email channel in the run-up to the busy Christmas period. They were particularly keen to see improvement when compared to the same time in the previous year. THE SOLUTION RedEye and Bonmarché decided a double-pronged approach would be the most ef in delivery, open rates, click rates and conversion. This involved making full use of the segmentation tool ensuring the most receptive customers were receiving the majority of communications and using whitelisting to ensure those emails were actually reaching the inbox. By implementing a structured approach to email segmentation and timings, Bonmarché were able capitalise on RedEye’s engagement segments to

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