BOLD BANKING CHALLENGE How does a bank best inform its customers of new key benefits, while staying top-of-mind when it matters most? SOLUTION You break through the clutter with mobile-first creative that is sure to capture their attention! Kargo created a custom animated Venti banner and served it to a highly engaged audience across premium editorial environments. Effectiveness was measured through Research Now and after seeing the results it’s safe to say we helped the bank get their message across! +19% UNAIDED AWARENESS LIFT 1 FINANCE Source: Research Now Online Interview with Panel Recruitment, A18-34, statistical testing at 90% CL, August 2017 +26% INTENT TO OPEN A FINANCIAL ACCOUNT LIFT 1

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