Case Study

Bohme: Why Domo? When people think of women’s retail, they think “cutesy and pink.” But it’s math. It’s all about the math.

Bohme: Why Domo? When people think of women’s retail, they think “cutesy and pink.” But it’s math. It’s all about the math.

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Organization: Bohme Location: Salt Lake City, UT Website: www.bohme.com Industry: Retail Vivien and Fernanda Bohme two sisters from Rio De Janeiro, Brazil, who started the retail boutique Bohme as a way to provide hip and trendy clothing for fashion-forward women. The business has expand- ed since its beginning in 2008 and now has close to 20 locations across the United States. Challenges • Lacked a centralized reporting solution •

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