Case Study
Boeing North America Creates Accurate Estimates for Proposals
A Question and Answer Session with Chuck Salbato, Steve Terry and Darryl Webb of Boeing North American’s Space Systems Division’s Pricing Group reveals how Boeing North American is incorporating the PRICE tools into their long-term goal to achieve automated pricing to proposal capability and to establish Parametrics as Basis of Estimate. The History of Boeing North American’s, formerly Rockwell Aerospace and Defense, push to “go parametric” through the proposal process starts around World War II, when North American Aircraft (NAA) mass produced fighter aircraft and bombers to send directly to the battle fields of Europe and Asia. The evolution was gradual until recently, when Boeing North American made the commitment to actively create a full-fledged business group devoted to