BNI Crossing the Social Boundary with Employee AdvocacyBank Negara Indonesia (BNI) is the Indonesian State Bank, founded in 1946. It is headquartered in Jakarta, Indonesia, with branches also in Singapore, Hong Kong, Tokyo, New York, London, Seoul, and a Representative Office in Yangon. BNI offers a range of financial services, with a focus on personal banking, priority banking, business banking, international banking, and treasury. BNIIn the spring of 2016, the Indonesian State bank, Bank Negara Indonesia, was struggling with an issue common to a big company: engaging its large staff, in this case of over 30 000 employees. Geography was a major factor here: employees were scattered across over 13 000 islands, which posed a problem from the marketing perspective. Certain gener

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