ZEF Generates Leads & drives sales with the help of Employee AdvocacyZEF is a software company offering intelligent surveys for insightful sales and marketing. With ZEF’s online platform, you can build meaningful surveys, quizzes, selectors and assessments to profile your audience and make better decisions. ZEFInbound marketing and marketing automation are rapidly growing megatrends, and in late 2014 and early 2015 ZEF was transitioning their sales and marketing approach from outbound to smartbound. The company was actively looking for solutions that would help them to get more visibility for their content and generate inbound leads. As part of this process, the company also wanted to activate their employees on social media and encourage them to start building their thought le

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