OUTFRONTmedia.com Testimonials Advocacy Messaging In order to target policy makers working at the State Department and White House, the organization turned to out-of-home to spread their message to these influencers. Highlights: The campaign wanted to introduce the brand and drive growth to the organization’s social media presence, challenging them to take action on the U.S. Cuba policy. Details: The organization used a media mix of banners and

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