BloomReach sources 78% of net-new pipeline with ABM driven by Leadspace
BloomReach sources 78% of net-new pipeline with ABM driven by Leadspace
3 PagesBloomReach sources 78% of net-new pipeline with ABM driven by Leadspace CHALLENGE BloomReach was an early adopter of account-based marketing (ABM) to better reach their target audience of leading e-commerce retailers like Neiman Marcus, Nordstrom, and Staples. Chief Marketing Technologist Jason Seeba knew he needed to identify the right people in target accounts. He also needed up-to-date contact information, demographics, and firmographics
