844.438.7272 info@zembula.com ® Goal: To drive email sign-ups on their website and to drive Black Friday and post-holiday purchases. Marketing Psychology Used: Curiosity & FOMO Alpha Industries has been making high-quality outerwear for over 75 years, and is the leader of American military-style fashion. When they wanted to implement a new form of customer acquisition for Black Friday, they turned to Zembula to help! Alpha wanted to do a s

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