CASE STUDY Biteable’s Customer-Centric Product RoadmapBiteable is changing all that by offering up a templated approach to the entire creative process. In short, they allow brands of all types go from concept to finished product in a matter of minutes. The Biteable Journey Biteable was founded in 2014 by brothers James MacGregor and Simon Westlake with friend Tommy Fotak, after years of creating explainer videos for tech companies in Western Australia. They realized that most startup companies don’t have time or resources to manage essential video animation projects necessary to driving engagement and marketing growth. Historically, animated marketing videos are both cost prohibitive (often costing upwards of $5,000 for a basic animation) and time intensive (many animations re

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