Case Study

Canon helps Staples to boost revenues with customer-centric approach

Canon helps Staples to boost revenues with customer-centric approach

Pages 2 Pages

Overview Staples is the world’s largest office supplies company with over 2,000 retail stores across 27 countries worldwide and global revenues of $24.5 billion. Since inventing the ‘office superstore’ concept back in 1986, the company has continued to provide customers with a wide range of office supplies, technology and furniture. In 2010, Staples Retail in the Netherlands developed a repositioning strategy to transform and expand its

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