The ebook outlines three major advertising and marketing trends for the latter half of 2023: the transformative potential of generative AI, the rapid growth of connected TV (CTV) advertising, and the rising prominence of retail media. It discusses concerns over trustworthiness with AI, CTV's emergence as the fastest-growing ad channel in the US, and the continued expansion of retail media despite market fluctuations. Additionally, it offers insights from successful businesses on the importance of data-driven decision-making in navigating digital disruptions and market expansions.

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