COMPANY TYP Bike & Outdoor Company XOVIS PARTNER IMAS LOCATION Germany INDUSTRY Retail APPLICATION People counting CHALLENGE The Bike & Outdoor Company (BOC) sets new industry standards in the sports and outdoor retail sector. Supported by Xovis Gold Partner and long-experienced system integrator IMAS, BOC provides its customer with an elaborated shopping experience. It is all about the service in the 23 brick-and- mortar stores spread over Germany. Thus BOC focuses on the following questions: • How to provide visitors with an outstanding customer experience and and a remarkable service? • How to justify a trip to the store even tough products are available online? SOLUTION BOC uses a mix of technologies, to maximi- se customer service. Radar sensors count bikes in a dedic

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