Big Six utility company adopts telesurveys for lead generation success Background Lead generation campaign for Big Six utility company looking to increase their UK market share. Challenge To supply 140,000 net leads interested in switching utility provider every month, containing no more than 15% pre-payment customers. Reduce overall CPA by 15%. Deliver a consistent daily flow of leads, helping the client to manage its call centres efficiently. SolutionLead generation campaign via telephone and online channels with dedicated account management team. Provide design and copywriting service for online collateral and telephone scripting in line with strict brand and compliance guidelines, plus offer expert tele-marketing consultancy advice to client’s call centre partners. Use CleanLeadsTM pla

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