Share this David Darden, BI Engineering Manager, Big Fish Games Founded in 2002, Big Fish Games is the world’s largest producer and distributor of casual games, delivering more than 2.5 billion games to customers in more than 150 countries from a growing catalog. Big Fish is headquartered in Seattle, WA, with regional offices in Oakland, CA, and Luxembourg. Business challenge In the ultra-competitive mobile and online gaming industry, the ability to identify loyal clients and reduce customer churn are key factors to success. Transformation With deep insight into customer behavior, Big Fish Games can now continually fine-tune existing games and the development of new releases to give audiences more of what they want. Big Fish Games How knowing your customers keeps you ahead

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