CASE STUDY: Big Buck Bunny How LamasaTech Drove Audience Growth and Engagement with Interactive Gamification CLIENT The interactive game was utilised in different organisations across the UK including innovation centres and theatres. OBJECTIVES Create a memorable visitor experience that would encourage users to share via social media and word of mouth Drive audience growth and engagement PROJECT OVERVIEW Big Buck Bunny: Driving Engagement with Interactive GamificationLamasaTech developed a game application centred on the Big Buck Bunny movie. The game allowed users to engage with the immersive game content which included completing activities and games. When activities were completed users were rewarded with a short clip of the Big Buck Bunny Movie. Therefore, providing users with a tangib

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