.NET, ASP.NET, Microsoft Azure Cloud Gamification Platform AltexSoft co-builds customer engagement cloud platform with gamification marketing startup Case StudyThe client, a US startup, initiated the partnership with AltexSoft with the idea of building a gamification cloud platform. It was intended to provide engagement solutions for a broad range of businesses, from retail to healthcare, and address the problem of low customer engagement in discount and rewards campaigns by using game theory. The hoped-for outcome was that customers would be more engaged if these campaigns were accompanied by gaming experiences. The project’s main goal was to introduce an operationally simple platform, reachable from a browser, and flexible. Each client company would be able to customize the games a

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