Birmingham City University (BCU) is a complex, diverse HE organisation created from mergers of diverse universities and colleges (both academic and vocational). It now teaches over 24,000 students from 80 countries across multiple campuses in the city of Birmingham. As a large knowledge-based organisation; it requires accurate, well managed information to run all aspects of the University; from the recruitment of students, monitoring of academic quality, through to research funding and the identification of new markets. The problem Over time, the pace of producing accurate, meaningful, and intuitive performance data about the university fell below the expectations of academic staff and management. This led to several faculties and departments adopting different strategies,

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