THE CHALLENGE: ISLANDS OF DATA Developing pharmaceutical products and treatments is a far cry from marketing and selling them in a competitive market place. To focus its clients on increasing profitability, Corporate Renaissance Group helps identify and resolve industry challenges such as: • new market entrants • expiring exclusivity • competitive intelligence and market share • the shifting balance of prescribing power. Since the decoding of the human genome there has been an industry-wide push for technologies capable of mining, analyzing, and translating newly available and complex scientific data. This development has also contributed to identifying specific therapeutic drug developmental targets. To lessen the number of unsuccessful drugs in the market place, BI technol

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