Biogen Case Study CS-Biogen-01 The Need BIOGEN IDEC, is a global biotechnology company, founded in 1978, with over $4B in revenue. Biogen Idec is a global leader in the discovery, development, manufacturing and commercialization of innovative therapies such as multiple sclerosis (MS), lymphoma and rheumatoid arthritis. Biogen has multiple distributors globally that sells and distributes their drugs in over 90 countries. As a large biotechnology company, Biogen Idec sells its drugs globally in over 90 countries through multiple wholesalers and distributors. Senior executives monitor drug sales and market share using daily sales reports by drug and territory. Business analysts at Biogen were manually collecting sales data from numerous internal and external sources, including wholesa

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