Case Study Be v erage Company Impro v es Margins and Adjusts Prices While Increasing Mark et ShareIn a challenging market where understanding price discounts was paramount, a major beverage company faced the daunting task to improve margins and optimize prices to improve market share. With a deep competitive analysis and more thorough understanding of the many sales levers, this beverage company implemented a strategy that positioned them to achieve what seemed impossible: improved sales and a stronger margin while growing market share in a competitive category. Business Problem The beverage company’s challenge in one of its key business units was how to improve margins through price adjustments without sacrificing market share. What made this so challenging is the alcoholic bever

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