Case Study Regional Grocery Chain Optimizes Promotion Pricing to Compete More Effectiv elyThe information contained in this document is proprietary. ©2016 Antuit. All rights reserved antuit.com A regional supermark et chain needed to defend its market share against big-box, low-cost retailers and other price-driven providers. The retailer responded by matching the lowest prices in their markets, knowing this was not a viable approach long-term due to the negative impact on margin. For a sustainable advantage, the company needed a more effective and efficient promotion solution to improve its competitive position without “giving away the store.” The grocer turned to Antuit to improve its retail relevancy through a better understanding of its shoppers’ wants, needs and behavio

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