Case Study Nutritional Products Company Impro v es Financial Health with T est and Learn ProgramThe information contained in this document is proprietary. ©2016 Antuit. All rights reserved antuit.com Promotions, discounts and incentives are critical tools that consumer products companies an retailers use to move product off the shelf and increase revenue. Yet, the effectiveness of these marketing initiatives is often not known until after implementation—if at all. Understanding the Impact of Promotions A leading nutritional products company leveraged a robust promotional program that included price reductions, coupons and distribution of samples to health care professionals. But, when it came to measurement, the company relied on the performance of historical campaigns to sel

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