The "Build a Better Webinar" series aims to help marketers create engaging video content for B2B organizations in a crowded video ecosystem. The first e-book focuses on early webinar development stages, teaching readers to identify relevant topics, develop a series, and create catchy titles. It emphasizes the importance of knowing your audience, aligning content with marketing objectives, and conducting thorough research to ensure relevance and engagement. The series also offers strategic advice on crafting webinar series for sustained engagement, highlighting the benefits of episodic content over ad hoc webinars, and providing best practices for webinar success, including planning, title creation, timing, promotion, and consistent branding.

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