Case study Best Western GB Educating guests that ‘Direct is Best’ with TripteaseBest Western GB partnered with Triptease to reinforce their ‘Book Direct’ campaign and Low Rate Guarantee. It’s safe to say the partnership has been a success. Triptease’s Price Check widget reassures guests with every search that they are being shown the best rate from across the internet. Our Message Porter engagement feature reinforces the ‘Book Direct’ message, while encouraging sign-ups to Best Western’s popular loyalty programme. T ogether, the two features have delivered an uplift in conversion of almost 5% - no small feat for one of the UK’s largest hotel groups. 275 hotels across the UK Over 4,000 hotels worldwide Independently owned and run properties Book Direct 4.8% conversion uplift 1:10

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