Case study Yays Perfecting parity with TripteaseBUILDING RELATIONSHIPS Yays has created a new travel and stay concept with a collection of 130 boutique apartments in carefully restored historic buildings located in vivid neighbourhoods in Amsterdam and Barcelona. Concierges staffed by natives and partnerships with nearby businesses allow visitors to live like locals and unearth the cities’ hidden gems. It’s opening in Paris and Antwerp in 2018. Yays’ goal is to forge a strong connection with its guests by offering a unique, personal and local experience. Through a partnership with Triptease, Yays can be sure that starts the moment guests begin planning their trips. “We chose Triptease to boost direct bookings through yays.com. This was to build direct relationships with our

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