HOW THE BEST DEALERS ST AY TO P-O F-MIND USING LOY AL TY PROGRAMS TO BOOST CUSTOMER RETENTIONHOW THE BEST DEALERS STAY TOP-OF-MIND 2 EXECUTIVE SUMMARY Customer retention is every dealership’s goal, but few have mastered a practical way to accomplish it. And that’s for a variety of reasons that have to do with modern customers and modern dealerships. Modern customers have many options for products and services besides your dealership, and it’s easy for them to be choosy. Modern dealerships have specific sales figures to hit; getting a sale from one customer takes effort enough. Getting a lifetime of sales from one customer can seem lofty and unlikely. Yet retention remains the surest way to drive sustainable revenue. Which brings us back to the question of how you can achieve it.

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