Case Study
Ben’s Cycle: Bike Retailer Rides Its New E-commerce and Search Platform to Holiday Sales Success
CASE STUDY Ben’s Cycle Bike Retailer Rides Its New E-commerce and Search Platform to Holiday Sales Success OVERVIEW Ben’s Cycle specializes in offering hard-to-find, high-quality bicycle products at competitive prices. Established in 1928 by Ben Hanoski, Ben’s Cycle & Fitness has been family owned and operated in the same southern Milwaukee neighborhood for over 80 years. Now owned by Ben’s grandson, Vince, Ben’s Cycle entered the wor