BECTON DICKINSON CASE STUDY The Challenge The sales force enjoyed ongoing just-in-time access to training videos, best practice videos and Flash Drills® adaptive reinforcement exercises whenever and wherever they needed them. In addition, “We put together certification videos for our folks and sent them out so they could reply with a video and recertify themselves. This time around, we knew they could articulate the message.” Baker’s team also used Allego to develop fast and effective responses to customer objections. “We sent objections to the reps and said, ‘How do you handle this? Get back to us with a video.’ With this crowdsourcing technique, they developed responses that could be instantly disseminated across the sales force. © Allego Software ® Allego is a registered tradema

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