Becoming the digital insurer with a human dimension Case study Achmea & Centraal Beheer Achmea’s goal: digitize customer journeys while remaining personal Achmea aims to be a digital insurer with a human dimension. They are convinced that good service goes further than simply providing the best insurance policies and services. They want to serve their customers where and when it is convenient to them. Digitisation offers new opportunities for better estimating risks, and customer-centric data can help position propositions more accurately and make business operations more efficient. Pro-active service. A video call booking form makes it possible to proactively reach out to customers to ensure that their insurances are still up to date. Personal. Customers connect with adviso

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