Brand building through interactive storytelling The Challenge Casio’s brand is built upon the rugged durability of its products and has thrivedby tapping into this perception of endurance and strength. G-Shock is the ultimate manifestation of this idea: a product range built to provide reliability to a user base who live life on the edge of what is possible. We were tasked with generating engaging content to support a continent- spanning video and advertising campaign promoting G-Shock to European markets. The Solution Our creative team generated a series of ideas focusing on the accomplishments of truly exceptional people, encouraging the wider web to allow G-Shock to bring a taste of the extreme into their own lives. The winning concept was an interactive, multi-media experience designed

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