Luxury goods manufacturer Ferragamo wanted to promote a new line of ‘eco-friendly’ Ferragamo World men’s shoes. A proportion of the sales went to the Acumen Fund, a non- profit organisation which funds enterprising solutions to poverty in South Asia and East Africa. The objective was to bring classic Ferragamo style to a new socially-conscious audience. Ferragamo was looking for a global campaign to reach upmarket design-conscious males.

Join for free to read