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Case Study

World Cup Fever

World Cup Fever

BBC Advertising
Pages 2 Pages

Sources: *BBC World News distribution report, May 2011: number of households. **EMS Africa, 2010. ***EMS Middle East, 2009. T ake the world’s largest news organisation, add the world’s biggest footballing event plus a specially tailored advertising campaign and you can be sure of being on target with your audience. This is just what MTN did. As a leading provider of communications services across Africa and the Middle East, it wanted to

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