Case Study
BBC Advertising Raises Malaysia's Profile
24 Quality Wins Malaysia wanted to communicate that it is a land of rich contrasts, where skyscrapers jostle for space with wooden houses on stilts while luxury hotels overlook ancient reefs; that it’s a cultural melting pot, a riot of colour and a foodie’s delight; and that, from mangrove swamp to its spectacular beaches, Malaysia has something for everyone. When T ourism Malaysia came to BBC Advertising it wanted to showcase the div