Finnair Flies Higher With BBC Weather

1 Pages

Finnair wanted to strengthen its position as the fastest connection between Europe and Asia. A strategy was developed for this client to sponsor BBC Weather, which proved to be the ideal way to raise Finnair’s profile with affluent frequent flyers on both continents. The BBC was able to deliver the perfect audience; frequent flyers who average six trips a year*. 15.9 million reach in Europe, 2.5 million in Asia, with 32% of Asian and 19% of

Join for free to read

Case Study Finnair

Case Study Time Flies At Tilcon

Case Study BBC

More from BBC Advertising

Case Study BBC Global Footprint Delivers A World Fit For Change

Case Study BBC Advertising Raises Malaysia's Profile

Case Study Time Well-Spent With BBC Advertising

Case Study It's All About U

Case Study

Finnair Flies Higher With BBC Weather

Finnair Flies Higher With BBC Weather

You Might Also Like

More from BBC Advertising