Barratt Developments: at home with their customers Barratt Developments wanted to know if they were delivering the best customer experience possible Barratt Developments is the UK’s largest housebuilder. They develop both private and aordable housing to meet the diering needs of communities throughout the country. In the last year alone, they built over 17,000 new properties, ranging from 1-bedroom apartments to 6-bedroom houses. The Challenge Their vision is to lead the future of housebuilding by putting the customer at the heart of everything they do. But rst they needed to understand them. To be successful, Barratt Developments would have to get under the skin of their customers – a very wide-ranging demographic. Barratt wanted to know where their customers were on the brand journe

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