Vodafone: sales with the power of thought ...customers want a supplier that understands their business environment” Vodafone is a telecoms powerhouse. As a multi-play telco provider, they oer mobile, xed-line, IoT and hosting services in 26 countries globally – and 30% of their £47 billion annual revenue comes from B2B sales. The Challenge Vodafone recognised that, among business customers, the perception of telecommunications has shifted from it being a straightforward ‘utility’ to now being a strategic business consideration. Consequently, these customers want a supplier that understands their business environment and strategy. Our approach Vodafone partnered with us to help them develop a research-led thought leadership programme that would help them to 1) raise brand visibility and

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