Goal Barkbox had been partnering with animal shelters across the U.S. and Canada to sell their subscription boxes to new puppy parents, with commissions helping to fund these rescue organizations. The program was a hit, but managing communication and logistics for thousands of independent, volunteer-run organizations -- not to mention writing each one a check every quarter -- was a time-consuming proposition. It was a bit like, well, herding cats! Outcome Given the complexity of the program, the affiliate marketing team at Barkbox decided to run the entire initiative through the Impact platform. Payouts are automated which saves Barkbox time, and participating shelters can track the funds they’ve raised in real-time. And while the program is certainly good news for dogs, it’s worked

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